NEWS
MILO PH energizes over 5,000 athletes in Batang Pinoy
December 26, 2022 12:30 p.m.
VIGAN, Ilocos Sur – – Beloved nutritious beverage brand MILO® Philippines and the Philippine Sports Commission (PSC) celebrated the success of its annual youth sports program Batang Pinoy Championship returning after 2 years of the pandemic.
The 6-day championship took place from December 17 to 21 in the Heritage City, Vigan, Ilocos Sur where thousands of student athletes joined different sports competitions and earned their respective medals.
The City of Baguio emerged victorious as the overall champion with 100 medals, followed by Pasig City and Quezon City with 48 and 46 wins respectively.
MILO® Philippines also presented the MILO® Batang Pursigido Awards to deserving athletes and Batang Pinoy teams who showed exemplary grit, perseverance and dedication to sports.
The recipients of the MILO® Batang Pinoy Pursigido Awards include Adrian Jessie Magbojos of City of Sta. Rosa (most bemedaled female athlete), Miguel Adrian Carlos of City of Puerto Princesa (most bemedaled male athlete), City Pangasinan (with the biggest delegation), six-year-olds Art Joe Cabatan of Davao de Oro and Hailey Bolico of Pasig City (youngest male and female athletes).
Batang Pinoy is known as the Philippine Sports Commission’s grassroots development program that student athletes and other kids from around the country may join.
After being forced to a halt because of the pandemic, Batang Pinoy has finally returned to a hybrid of online and on-ground events.
There are a total of 9 on-ground events conducted in Vigan, Ilocos Sur with athletics and swimming garnering the most number of participants.
“The Batang Pinoy has become an integral part of our national sport program, and now one of the flagship programs of the country, especially for the grassroots. From the tracks to the courts and other fields of play, dreams of young athletes began, dreams of waving our flag, wearing our colors and bringing pride to our country in international sports competitions. These dreams were offered through the Batang Pinoy platform,” said PSC Commissioner Emmanuel “Noli” Eala.
MILO® Ambassadors, Olympic medalist and world champion Hidilyn Diaz and Carlos Yulo were once participants of Batang Pinoy.
In order to make this happen, Batang Pinoy 2022 was also supported by the Provincial Government of Ilocos Sur.
“WOur province warmly welcomes our athletes, coaches, parents and guests to Vigan, and we are honored to be part of your sports journeys. One thing is for sure, we all are winners in our own ways, and may this triumph be the perpetual success of Batang Pinoy,” said Gov. Jerry Singson.
“We are very happy to be back on ground with kids from different parts of the country! We’ve worked hard with PSC over the last years to work on making sure that kids are continuously active throughout the pandemic and it’s amazing to see them in person again doing what they love in person and with their peers,” said Carlo Sampan, MILO® Sports Executive.
MILO® Philippines continues to show parents across the country that it is consistent in finding ways for kids to continue their Champion journey whether they are at home or outside adjusting back to face-to-face classes and activities.
Batang Pinoy 2022 is an exciting welcome to kids back to in-person competitions with more to come in 2023.
To learn about other activities that kids may join throughout the year, make sure to watch out for updated in the official MILO® Philippines website.
NEWS
TikTok enhances safety, transparency for Filipino community with new initiatives
7:01 p.m. July 16, 2023
TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.
Strengthening Community Guidelines Enforcement
As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.
To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.
Advancing AI-Generated Content Transparency
In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.
Educating the Community with Media Literacy Tools
To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.
Expanding AIGC Labeling Through Partnerships
Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.
In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.
Driving Industry-Wide Adoption
In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.
For You Feed and Creator Code of Conduct
To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.
Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.
Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.
NEWS
SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, mentorship
9:15 p.m. July 12, 2024
Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.
This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.
NEWS
DTI National Food Fair celebrates local flavors at SM Megamall
8:26 p.m. July 11, 2024
The Department of Trade and Industry (DTI) successfully concluded the 10th National Food Fair at SM Megamall’s Megatrade Halls 1-3, held from July 3-7, 2024. This premier event showcased the rich flavors of the Philippines and empowered over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs).
Food enthusiasts enjoyed a bounty of fresh produce, regional specialties, and delectable treats from all corners of the country. Attendees had the opportunity to stock up on pantry staples, explore health-conscious options, and discover unique ingredients to elevate their cooking skills.
(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon
(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan
The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.
Fresh pomelos and other local fruits take center stage at the National Food Fair in Megatrade Hall.
A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.
Crispy, salty, and packed with nutrients —these water spinach chips are the perfect healthy snack.
Bottled honey and baked fruit crisps, all made with local ingredients.
Davao del Sur and Misamis Oriental’s chocolate products are crafted from premium cacao beans.
Quality golden salted eggs from Rizal.
A variety of coconut products from San Pablo, Laguna.
TECHSHAKE announces strategic business alliance with Mirai Works
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TikTok enhances safety, transparency for Filipino community with new initiatives
