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NBA, Sportradar announce long-term, landmark global partnership

Posted on Nov. 18, 3:20 p.m.

The National Basketball Association and Sportradar Group AG, the leading global sports technology company creating immersive experiences for sports fans and bettors, today announced an expansive multiyear partnership agreement that will see the NBA, Women’s National Basketball Association and NBA G League use Sportradar’s global and wide-ranging capabilities to grow U.S. operations, increase their international footprint and drive fan engagement.

This new partnership begins with the 2023-24 NBA season and provides the NBA with an equity stake in Sportradar. This agreement with the NBA, WNBA and NBA G League maintains Sportradar as the exclusive provider of NBA data worldwide that will help fans across the globe engage with the three leagues. Sportradar will continue to be both the authorized global distributor of official NBA and WNBA betting data and the distributor of live game video that is available to international sports betting operators for fans to experience in real time.

In addition, the new relationship includes expanded distribution rights regarding the use of player tracking data. Sportradar will also establish a dedicated team to innovate and transform the fan experience.

This will include utilizing data to create a deeper understanding and appreciation of the game, developing new data products to enrich fan engagement, and revolutionizing how sports betting data is utilized by betting operators and media partners.

“We are delighted that the NBA has chosen Sportradar as the Official Partner who can support the global popularity and explosive growth of the game,” said Carsten Koerl, global CEO, Sportradar. “Basketball is the largest U.S. sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.”

Continued Koerl: “We believe that this agreement will generate significant revenue and contribute to Sportradar’s profitable business and continued growth. The remaining time left on the existing deal, and this new multi-year agreement, gives us significant runway to partner with the NBA and develop exciting solutions across our teams, betting and sports entertainment verticals.”
“Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA. “As the market matures, we are thrilled to extend our partnership with Sportradar to utilize data and insights to create new fan experiences and innovate around the NBA globally.”

This deal extends a relationship that began in 2016, when Sportradar and the NBA announced a multiyear partnership, which made Sportradar an Official Provider of Real-time NBA League Statistics.

The NBA and Sportradar will continue to collaborate on best-in-class practices to protect the integrity of games, which includes the use of Sportradar’s Universal Fraud Detection System (UFDS) to monitor global betting activity and trends worldwide.

Over the course of 2021, Sportradar has signed data rights deals with leading leagues and governing bodies across five of the most popular global sports, including Union of European Football Associations, International Tennis Federation, International Cricket Council, the National Hockey League and the NBA.

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NBA hosts 1st Iconic Shots Challenge in PH

July 4, 2022 1:41 p.m.

The National Basketball Association (NBA) hosted the first “NBA Iconic Shots Challenge” on Saturday, June 25 and Sunday, June 26 at the Mega Fashion Hall activity center, SM Megamall in Mandaluyong City, Philippines. 

The NBA Iconic Shots Challenge is an immersive basketball experience for fans to attempt select signature shots from the league’s landmark 75th Anniversary Season, which concluded with the Golden State Warriors winning their fourth NBA championship in eight years and seventh championship overall.  

Simulating an authentic NBA arena atmosphere, the challenge took place on a half-court in front of a virtual audience displayed on a curved LED panel. 

Each player had 60 seconds to score from five different spots on the court, ranging from four feet to 24 feet, and complete the shooting challenge in the following order: layup, floater, midrange jump shot and three-pointers from the wing and the top of the arc. 

Each made basket had a corresponding prize from a selection of premium partner items, NBA Store gift vouchers and official NBA merchandise. 

The on-ground activation will also feature a pop-up NBA Store and interactive booths from partners.

Mallgoers played through the NBA Iconic Shots Challenge, which allowed participants to test their shooting skills from five different locations on the court. 

The NBA Iconic Shots Challenge is supported by official partners AXA Philippines, Energen Champion and Gatorade and official media partners Cignal, Globe, Smart, and PLDT.  Official NBA merchandise are available through the NBA Store and NBAStore.com.ph, the official online NBA Store in the Philippines.

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MILO, DepEd celebrate kids’ success thru 1st-ever Palarong Pambahay virtual sports competition

Beloved nutritious beverage brand MILO® Philippines and the Department of Education (DepEd) celebrated the recent success of its inaugural MILO-DepEd Palarong Pambahay.

The joint effort was the first-of-its-kind inter-sport, inter-school virtual competition held on a nationwide scale.

The 2-day live broadcast saw more than 700 participating schools and featured over 2,000 aspiring student athletes who showcased their skills and competed with pride for themselves and their school in front of 1.5 million-plus online viewers.

“It is our great pleasure to partner with MILO® Philippines for the first-ever MILO-DepEd Palarong Pambahay competition.  Even though the pandemic has hindered most of our on-ground activities, our organization, as well as coaches, teachers, and parents, have worked tremendously hard to make this event a reality. This is quite a milestone and integral proof that nothing can stop the Filipino champion spirit and our winning culture of Bayanihan,” said DepEd Undersecretary Tonisito M.C. Umali, Esq.

This groundbreaking online sports event opened doors for young athletes who showed their determination as they trained and competed from their homes, as well as their parent coaches who helped guide them along the way to overcome the many challenges of staying indoors.

“Nakita natin ang pagpupursige ng mga atleta at mga magulang na sumali sa Palarong Pambahay, dahil hindi nila hinayaang maging hadlang ang pandemya,” said Carlo Sampan, MILO® Sports Executive.

MILO-DepEd Palarong Pambahay is just the latest of many creative and innovative programs now available from MILO® Philippines designed to provide kids with an outlet to stay physically active and teach them the important values learned from sports such as discipline, respect, and determination.

“Taekwondo helps me build my self-confidence so that I can attain success through hard-work and determination,” said Justin Apura who hails from the University of San Agustin, Iloilo. Apura won gold in Taekwondo and has been competing in local and international competitions since he was 6 years old.

Jennie Villanueva, whose son Marvi Marcelo competed in Athletics, also shared: “Andun yung pag-strive niya na gawin niya yung best niya sa isang bagay para kahit hindi siya manalo, alam niyang nagawa niya yung best niya.”

Faced with a new reality and challenges, MILO® Philippines and DepEd has proven to parents across the country that there are opportunities to adapt and continue their child’s Champion journey at home.

As schools and sports venues start to open up again, MILO® Philippines is excited to welcome back kids to continue to their Champion journeys in the upcoming MILO® Summer Sports Clinics. For more details on how to join, please visit the official MILO® Philippines website.

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Niantic, NBA, NBPA team up for NBA All-World

June 29, 2022 7:31 p.m.

NEW YORK — Niantic announced a partnership with the National Basketball Association and the National Basketball Players Association to create an original augmented reality mobile game: NBA All-World. 

NBA All-World is a first-of-its-kind game that will place NBA fans into the real-world metaverse.  

NBA All-World is a free-to-play officially licensed geolocation basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court.  

“NBA All-World represents an industry first in sports games, as an original, real-world AR game that will appeal to casual and core NBA fans alike,” said Marcus Matthews, Senior Producer at Niantic. 

“We’re creating and designing a game that empowers players to represent where they’re from and showcase the culture of their neighborhood.” 

“Through our partnership with Niantic, NBA All-World will provide fans across the globe the opportunity to fully immerse themselves into the energy and excitement of the NBA,” said Matt Holt, Head of Consumer Products at the NBA. 

“Evident in the name of the game itself, we look forward to engaging with our fans around the world through this captivating experience.” 

“NBA-All World gives us the opportunity to bring NBA players into Niantic’s real-world metaverse, opening up paths for fans to interact with them in a new way,” said Josh Goodstadt, EVP of Licensing for THINK450, the innovation engine of the NBPA.

“Niantic has proven experience building games that encourage engagement in local communities, and having our players integrated into NBA All-World adds to that immersion.” 

Additionally, NBA All-World will embrace the fashion of the NBA, with users having the ability to outfit players in the game with custom apparel.  

Players can sign-up to be notified when NBA All-World is available in their country by visiting NBAAll-World.com. 

Those who sign up will be able to experience an exclusive All-World AR web experience and be the first to be notified about securing their codename for global launch.

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