NEWS
SM Supermalls wins in the World Retail Awards via #AweSMLearning Phygital Campaign
For two consecutive years, SM Supermalls was named one of the winners in the prestigious World Retail Awards.
This 2021, the country’s foremost chain of shopping malls wins in the Customer Experience Breakthrough category for its #AweSMLearning Phygital Campaign, besting top retail stores from other countries.
With play-on-words ‘awesome’, ‘learning’, and ‘SM’, #AweSMLearning is a first-of-its-kind initiative that aimed to address the Filipino parents’ painpoints in Distance Learning brought forth by the COVID-19 pandemic and the unprecedented shutdown of schools.
“Through #AweSMLearning, SM has found a new way to create a more meaningful customer experience for a new breed of shoppers — the homeschooling market,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing. “By listening closely to their needs and sentiments, we were able to provide a unique kind of customer experience inspired and powered by them. SM assured our shoppers that we were with them ‘phygitally’ and ready to serve wherever they felt safest and most convenient at — whether inside our malls or via digital through our different online shopping services like SM Malls Online app and SM Call to Deliver.”
In a school year unlike any other, the #AweSMLearning campaign helped kids and parents share more fun moments together as SM treated them different fun homeschooling tips and several interactive virtual activities like the #AweSMLearning Online Workshops and the #SMSuperKidsDay Virtual Party. As a result, the campaign received an overwhelming support from parents who considered SM as a partner, enabling them to assume a bigger role in supporting their children transition to a new way of learning.
With the win at the 2021 World Retail Award and the tremendous support the campaign received, SM Supermalls will continue on with the #AweSMLearning campaign to help distant learning be more innovative and adaptable to a generation of virtual students.
Past winners of the World Retail Awards include the Alibaba Group, Walmart, Amazon, Starbucks, Nike, Tesco, L’Occitane, Tommy Hilfiger, and Marks & Spencer, among other global brands.
Launched in 2007, the World Retail Awards is the only global industry event that recognizes and honors retail excellence. The awards attract entries from hundreds of retailers from over 50 countries, allowing brands to display their innovation and excellence across a variety of segments of the industry.
For more SM updates, visit www.smsupermalls.com or follow @SMSupermalls on all social media platforms.
NEWS
BFAR cites success of annual fishing ban in increasing galunggong stocks
1:11 a.m. March 8, 2026
The annual closed fishing season for roundscad (galunggong) has been instrumental in ensuring sustainable yield and enhanced volume production, the Bureau of Fisheries and Aquatic Resources (BFAR) said, citing the success of the science-based approach in Palawan.
BFAR National Director Elizer Salilig said this fishing cycle, which has been enforced for over 10 years, allows the galunggong to thrive in Palawan waters, ensuring ecological balance and economic success for the local fishing industry.
Galunggong is a dining staple among Filipino families, known to be relatively more affordable than other options. In Palawan, it sells for between P150 and P200 per kilo.
“The success of the annual roundscad fishing cycle in Palawan shows what we can do together through science and discipline. It proves that science-based conservation is not a hindrance to the fishing industry, but its greatest ally,” said Salilig.
The National Stock Assessment Program has confirmed the positive impact of the annual fishing hiatus, said Salilig.
The annual fishing ban contributed to improved volume of roundscad production at 3,363.75 MT in the third quarter of 2024, a sequential increase of 55.1 percent. It was the top contributor to the total commercial fisheries production in MIMAROPA, accounting for 27.1% of the total fish catch.
Enforcement of the fishing cycle has also led to a decrease in fishing mortality and the amount of immature galunggong in the catch. The roundscad also showed an increase in average length from 16.8 cm in 2015 to 17.6 cm in 2024, suggesting “improved growth and a healthier, more mature population.”
The closed season for commercial fishing of roundscad in Northern Palawan takes effect every November 1 to January 31 and is lifted between February 1 and October 31. This fishing cycle, implemented via a 2015 administrative order, covers the West Philippine Sea and the Northern Sulu Sea.
This policy leaves the galunggong breeding ground largely undisturbed during the closed season, protecting the species during its peak spawning period.
Salilig thanked the Palawan fishing community for continuing to comply with the annual fishing cycle.
“By respecting the natural spawning cycles of the galunggong, we are not just protecting an ecosystem; we are securing the food supply and the livelihoods of thousands of Filipino fishers for years to come,” he said. #
NEWS
Converge hosts Project PIGLET in Baclayan, donates learning tablets for Mangyan children
8:26 p.m. March 7, 2026
Leading fiber broadband and technology provider Converge ICT Solutions Inc. has come back to Brgy. Baclayan in Oriental Mindoro in celebration of Safer Internet Month, bringing its online safety campaign at the Baclayan Mangyan School, while strengthening the digital capabilities of its students.
Through its Corporate Governance and Data Privacy (CGDP) Group, Converge engaged pupils in Grades 5 and 6 in its Project PIGLET (Privacy Integration through Guided Learning of Emerging Technologies), a program that aims to enhance digital literacy and privacy awareness among school children.
Converge AVP and Head of Data Privacy and Information Security Compliance Team Eumir Paolo Espiritu highlighted that kids nowadays are more susceptible to cyber threats such as deception, fraud, identity theft, malware and computer viruses.
He noted that as early as possible, children should be educated on ways to protect themselves against these, which was why they launched Project PIGLET in 2024.
“Converge intends to visit different regions across the country to reach the unserved and underserved and increase the awareness of kids when it comes to data privacy and information security. At Converge, we leave no one behind, so this Safer Internet Month, we visited the indigenous children here in Mindoro to also promote the more responsible and positive use of digital technology,” he said.
Converge hosted a story telling session, and distributed school supplies and snacks to the kids.
The company also strengthened the school’s digital capabilities as it donated learning tablets and a smart TV at the Stairway Foundation ICT Learning Center, which has been supporting the students’ learning activities, through the help of Mindoro-based child-care organization Stairway Foundation.
“Dahil nga Mangyan school ang aming paaralan, kaunti ang access namin sa equipment kaya malaking tulong ang mga dagdag na kagamitan para sa pag-aaral ng mga bata. Mahalaga rin ang ganitong mga initiative para maging aware ang mga estudyante sa mga nangyayari sa kapaligiran at hindi lang sila gumagamit ng gadgets basta-basta,” said Baclayan Mangyan School Head Teacher III Noemi Bonquin.
The Baclayan Mangyan School provides education to nearly 250 pupils from the different Mangyan tribes in Puerto Galera.
Converge first engaged with the Mangyan community in Brgy. Baclayan in 2023, in collaboration with Stairway Foundation. The team up paved the way for the powering of free fiber internet by Converge at the said ICT learning center and its donation of learning tablets to support the students in honing their digital skills.
Moreover, the company has also worked with the nonprofit in its online safety advocacy in an effort to combat cyber threats, particularly online sexual abuse and exploitation of children (OSAEC).
NEWS
Maxim launches motorcycle taxi services in Iligan
7:11 p.m. March 6, 2026
Iligan City — Maxim Rides & Food Delivery is now authorized to operate motorcycle taxi services in Iligan, offering residents a convenient new way to get around the city.
With fares starting at Php 20, the service provides an affordable commuting option for daily travelers. The launch also creates new income opportunities for local driver-partners, enabling more residents to earn through a flexible platform.
Driver-partners operate from a commission scheme designed to be more favorable than many platforms in the market–helping them keep more of what they earn. Whether performing full-time or part-time, driver-partners can earn based on their availability and goals. All motorcycle taxi driver-partners undergo proper onboarding and an orientation on motorcycle taxi guidelines to ensure safety and service quality for every ride.
“Our goal in Iligan is to make daily travel easier for everyone while helping local residents earn extra income through flexible timetables,” said Myrrh Ornopia, Head of Maxim Iligan. “We want our service to benefit both riders and the community.”
Maxim continues to strengthen its motorcycle taxi operations in key cities, including Metro Manila, Batangas, and Cagayan de Oro. Through close coordination with local government units and transport authorities, the company remains committed to developing safe, reliable, and well-regulated motorcycle transportation services nationwide.

