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5 ways to light up your Christmas at SM
December 23, 2021 8:45 p.m.
Christmas isn’t Christmas without lights. And these days, not only do they breathe life to Christmas trees but they make places like SM malls light up at their glowing best.
Here are 5 SM light and sound shows that you and your family can enjoy and safely visit this Christmas:
SM MOA Night of Lights

The first ever and the biggest Christmas Drive Thru Installation in the Philippines!
Drive thru a magical world of larger-than-life installations, with 3 magical zones and 3 tunnel installations you can enjoy from the safety and comfort of your vehicle.
Simply get a ticket with a minimum single receipt purchase of P2,000 from any establishment in MOA, S Maison, SM by the BAY or MOA Square dated December 3 to January 1, 2022. The SM MOA Night of Lights is open from December 4 to Jan 2, 2022 at the MOA Concert Grounds from 5:30PM to 10PM except on December 24 and 31, 2021.
SM Southmall’s South Pole Express

South Pole comes to life in a dazzling Christmas drive thru experience down south! Get on board The South Pole Express at SM Southmall and be enthralled in an amazing display of lights!
Simply get a ticket with every spend of P2,500 single or accumulated purchase receipt from any SM Southmall establishment or a minimum purchase of five (5) pairs of Bears of Joy. SM Southmall South Pole Express is open until January 2, 2022 at the Northwest Parking, Alabang–Zapote Rd, Almanza, Las Piñas, from 11am to 9pm everyday. You may also reserve your slot at: https://bit.ly/smsm-express
SM Aura Premier

What better way to cap your family day at SM Aura than with a night of wonderful lights and music at the Skypark! Be treated to a choregraphed sound and visual performance on these dates: Dec 17-19, 24-25, 31 & Jan 1-2, starting at 6pm at the Skypark (Carabao Area), Level 5.
SM Sta. Rosa’s Christmas Avenue

There’s no stopping Christmas from stepping out of the mall! Christmas-inspired murals painted by Laguna’s local artists fill the Christmas Avenue where shoppers can also dine al fresco! And here’s another reason to enjoy the murals and outdoor dining at Christmas Avenue: the chilly breeze of Christmas.
SM City Baguio’s Christmas Magic

SM City Baguio lights up a different kind of light. Fire pits are now yours to enjoy at the Sky Terrace. Bring out the mallows and toast them over the open fire while the city embraces you with the cold December breeze. It’s one unforgettable Christmas at SM City Baguio.
For more details about Christmas at SM, visit www.smsupermalls.com or follow @smsupermalls on all social media accounts.
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Puregold marks 28 years of retail growth, gives back to loyal customers
8:46 a.m. September 14, 2026
Marking 28 years of sustained retail growth and market leadership, leading supermarket chain Puregold Price Club Inc. is launching a grand anniversary celebration this September, giving away exciting rewards designed to make every loyal customer feel valued.
Puregold’s anniversary celebration rollout comes as it marks a 3.7-percent year-on-year sales growth in the first half of the year on the back of higher shopper spending.
Giving its customers the “Always Panalo” experience, Puregold will hold anniversary promos and events from September 25 to December 5, including a grand raffle, giveaways, immersive in-store brand experiences, and a barangay roadshow that promises to bring the party to communities across the country.
Perks and Prizes
Now on its second year, “Puregold’s Nasa Resibo Ang Panalo” nationwide raffle will turn every Puregold visit into a chance to win life-changing prizes, from free groceries and home appliances to up to P280,000 in cash for each winner.
To participate, Puregold Perks and Aling Puring members just need to make a minimum purchase of P2,000, with at least P300 worth of participating items. Up to 50 winners will be drawn every two weeks across 328 participating stores.
Participating brands will dress up store aisles and will be tagged in the shelves as cue for shoppers to get items that will qualify them for the raffle.
Puregold customers across 212 stores can also join the “Panalong Pabigas Raffle Promo.” To enter, shoppers need a minimum single-receipt purchase of P1,000, which must include at least P200 worth of participating items. The promo features weekly draws awarding 25-kilo sacks of rice to five winners per store, culminating in a grand draw where 30 winners will take home P28,000 each.
Puregold is also bringing the celebration to communities across the country through “Barangay Panalo, Sari-Saring Papremyo,” sharing rewards to neighborhoods near its stores.
In Puregold’s barangayan, local residents can take part in on-ground games, enjoy live entertainment, sample products from Puregold’s partner brands, and win various prizes.
This year’s anniversary celebration culminates with the Luneta edition of Puregold’s famed Hakot Relay Run, a fun run that comes with a grocery grab challenge. Participants are in for massive loot bags and viral moments.
Hakot Relay Run will be held on December 5, 2026 eat Burnham Green in Rizal Park, Manila.
“As we celebrate our 28th anniversary, we remain focused on strengthening our connection with Filipino families. From community celebrations and raffle draws to a fun run, these initiatives reflect our gratitude to the customers who continue to make Puregold their trusted supermarket,” said Puregold President Vincent Co.
Stay tuned for updates on the official Puregold Facebook page or drop by the nearest Puregold branch for more info. #
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BFAR co-hosts SAFET 2026 as 370 delegates from 28 countries convene in Cebu
7:20 a.m. September 10, 2026
More than 370 delegates from 28 countries have converged in Cebu for the three-day Seafood and Fisheries Emerging Technologies Conference, or SAFET 2026.
The conference, which runs from September 8 to 10 at Shangri-La Mactan, is co-hosted by the Department of Agriculture-Bureau of Fisheries and Aquatic Resources (DA-BFAR), in partnership with international organizations.
SAFET 2026 focuses on emerging technologies that could help improve fisheries management, protect marine resources, and strengthen the livelihoods of fisherfolk and fishing communities.
More than 75 speakers are sharing insights on fisheries, marine conservation, technology, and livelihood opportunities for coastal communities.
One of the major topics being discussed is electronic monitoring, which uses cameras, sensors, and other digital tools to track fishing vessel activities and improve the collection of fisheries data.
Inga Wise, Executive Director of Seafood and Fisheries Emerging Technologies (SAFET), highlighted the potential of electronic monitoring in improving fisheries monitoring and management.
Artificial intelligence, or AI, is also being explored as a tool to monitor fishing activities and help detect possible illegal operations at sea.
The BFAR is also showcasing digital platforms, including the Electronic Catch Documentation and Traceability System (eCDTS) and the Vessel Monitoring System, which can help authorities trace fish from their source at sea through the supply chain and eventually to the market.
The conference is also addressing the effects of climate change on fishers and coastal communities, including ways to strengthen the livelihoods of small-scale fishers and help fisherfolk adapt to changing marine conditions.
The DA-BFAR Assistant Director for Technical Services Isidro M. Velayo Jr. said the agency is working to strengthen its support for fisherfolk through improved programs and technology.
However, one of the major challenges is ensuring that emerging technologies are affordable and accessible to fishing communities, particularly because many of these systems can be costly and technically complex.
Government leaders also stressed the need to ensure that technologies introduced through pilot projects eventually become practical tools that fishers can use in their day-to-day operations.
BFAR Region 7 Regional Director Mario Ruinata said SAFET 2026 is particularly significant for Central Visayas, where many communities depend on fishing for their livelihood.
He said an important consideration is determining how and when technologies such as electronic monitoring, AI, satellite systems, and digital platforms can be introduced to local fishing communities.
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Mobile Legends: Bang Bang goes ALL IN to celebrate 10 years of growing with its players
7:29 p.m. September 4, 2026
Mobile Legends: Bang Bang (MLBB) today launches ALL IN MLBB, its global 10th Anniversary campaign honouring the players and communities that have shaped its growth and globalisation. The campaign will unfold through anniversary activities, rewards, and the MLBB Birthday Party, bringing players together offline with the game’s developers.
For 10 years, MLBB and its players have grown and changed together, building identities, connections and a shared future. From school years to working life, and from a first main hero to a trusted squad, MLBB has become part of millions of personal stories. ALL IN MLBB celebrates those memories while inviting players to shape the game’s next chapter together.
Today, MLBB reaches more than 1.5 billion installations and 110 million monthly active users across more than 80 countries. Its expansion has paired an accessible, free-to-play mobile experience with hyperlocal publishing, allowing local creators and communities to shape campaigns around each market.
Annual campaigns such as Golden Month bring players together through locally relevant creator content and community activities centred on the spirit of giving. ALLSTAR reimagines the in-game experience each year. From entertainment crossovers with NARUTO and THE KING OF FIGHTERS to partnerships spanning Neymar Jr, ITZY, Jollibee, Visa, and Chow Tai Fook, MLBB has connected with players through global fandoms, sport, music, and everyday consumer experiences.
Over the decade, MLBB’s player-first publishing approach has also extended its universe into new genres. Mobile Legends: Adventure (MLA) and Magic Chess: Go Go (MCGG) give fans new ways to engage with familiar heroes beyond the traditional 5v5 format.
Roger Yu, Producer of MLBB at MOONTON Games, said: “MLBB’s first decade demonstrates that global scale and local relevance can reinforce each other. We have kept the core game accessible while investing in creators, cultural moments, and partnerships that give communities a role in shaping the brand. This approach has enabled MLBB to grow beyond a single title into a broader entertainment ecosystem. ALL IN MLBB recognises the players who made that growth possible and reaffirms that they will remain central to our next decade.”

