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MILO champions share stories of hard work that led to their lifelong success

September 27, 2022 2:00 p.m.

MILO® Philippines has extended its partnership with Jamie Lim, Coach Rio de la Cruz, and Japoy Lizardo. Adding another chapter to their years-long relationship, the beloved nutritious beverage brand is excited to tell each Champion’s unique story of pagpupursige that will inspire the next generation of young athletes to persevere in their own Champion journeys.

Breaking stereotypes
Being the daughter of a professional basketball legend and growing up in a family of athletes, it seemed destined for Jamie to become a star karateka. However, from an early age, both her father and mother – who is also a seasoned lawyer – taught Jamie the importance of choosing her own path and instilled in her the belief that she can always be more than your stereotypical jock. 

Choosing to not limit herself, Jamie decided to pursue goals in both sports and academics. The journey was not without its challenges as she had to learn how to balance the many responsibilities she had as a student while keeping up with the discipline of an athlete.

“I remember, in my preparation for the SEA Games back in 2019, I only had 5 months of real training as I was already in the last months of my senior year. On top of that, I was out of Karate for 4 years so training was twice as rigorous. Although it was difficult, I was able to power through it because I knew that the stakes were also high,” shared Jamie.

With her family’s continuous support, she was inspired to break past the mold and prove that she can indeed excel on and off the mat. Still one of her proudest achievements was winning both a gold medal in Karate during the 2019 SEA Games and graduating Summa Cum Laude in UP Diliman with a degree in BS Mathematics. Today she is focused on furthering her studies in London while awaiting for the start of training for the next SEA Games in 2023.

“Coming from being a part of MILO® AAK and now with my extended partnership with the MILO® family, I hope to inspire kids who are faced by the same barriers as mine to be brave in breaking out of those stereotypes and in paving their own paths. Their time to prove themselves will come,” added Jaime.

Running through life’s obstacles
Before Coach Rio became an international marathoner and one of the top running coaches in the country, his road to success was paved from humble beginnings. Coming from a big family that struggled in putting food on the table, Coach Rio sorely lacked the financial support that most young runners his age needed to pursue a professional career. 

At times, all young Rio had was an unwavering pagpupursige and discipline – and that was enough. He never once missed training, even on the days he had no running gear or equipment, and learned early on that he needed to work thrice as hard to achieve his one clear goal: be a successful athlete to provide for his family.

“One time when I was in elementary school, there was a trial race that I really wanted to join. Ang kaso sabi ng coach ko noon, hindi ka pa ready – pero makulit ako. I still showed up during the competition day and patiently waited. Buti na lang, one athlete didn’t show up so my coach gave me a chance. I proved to him that I deserved it by winning it all,” shared Coach Rio. That win opened the doors for Coach Rio’s future success in the sport.

“Time management and determination were key for me. Even when I was young, my life was all about school and training. I knew what I wanted and I was focused on my goal despite knowing that it would come with a lot of sacrifices,” emphasized Coach Rio. 

For Coach Rio, being a part of the MILO® Philippines family has played a huge part in his grit journey. From joining the MILO® Marathons and using his winnings to support himself in school, to now being the main organizer for all their events nationwide and a familiar face in the new MILO® TV commercial, it has come full circle. He continues to help pave the way for aspiring young athletes who are hoping to succeed in sports the same way he did. 

Molding the next generation of athletes
Japoy started his journey in sports at a MILO® Sports Program. At just 12 years old and being known as the teenage heartthrob whose face was on every MILO® pack, Japoy recognized the responsibility he had as thousands of other kids were aspiring to be just like him. This became an important driving factor for Japoy to pursige in succeeding in Taekwondo.

Since he wasn’t as tall or built as other athletes his age, he struggled to put on the required weight for his category but he persevered and worked twice as hard in developing his techniques. He turned his height and weight into an advantage that allowed him to create his signature “Spinning Kick” move that earned him the nickname “The Spinning Kick of Asia”.

Now at 36 and a professional coach himself, Japoy uses this experience in shaping the next generation of strong-willed athletes and giving them a platform to become an inspiration for the generation after them. In this extension of his partnership with MILO®, Japoy also aims to share this with more kids nationwide. “Although not all athletes are born gifted in a sport, they are molded through the years with experience and the right pagpupursige to succeed. That’s how strong athletes are created,” said Japoy.

The MILO® Champions have come together to inspire kids as they continue on their own Champion journeys. Their unique stories of pagpupursige also show that the values learned from sports can also lead to success. 

“We’re very happy to be extending this partnership with Jamie Lim, Coach Rio, and Japoy Lizardo. We believe that they each have personal stories that will serve as inspiration for many young athletes today to pursige in achieving lifelong success just like they did. As one MILO® family, we are proud to give them a platform that allows them to do just that,” said Veronica Cruz, MILO Business Executive Officer, Senior Vice President, Nestle Philippines, Inc.

Together, MILO® Philippines calls on moms to join the MILO® Champions in building pagpupursige within their children through sports. To know more about MILO® sports programs, please visit the official MILO® Philippines website.

Shown here are (from left) Veronica Cruz, MILO Business Executive Officer, Senior Vice President, Nestle Philippines, Inc.; coach Rio dela Cruz, karate champion Jamie Lim and Milo Sports Executive Carlo Sampan. Taekwondo champion Japoy Lizardo (center) joined the four virtually.

NEWS

Converge collaborates with volunteer groups to bring green initiatives, health services to Aeta community in Pampanga

10:11 a.m. February 6, 2026

LEADING fiber broadband and technology provider Converge ICT Solutions Inc. recently engaged with an Aeta community in Angeles City, Pampanga, through a day of tree-planting and outreach activities aimed at creating lasting, positive impact at the grassroots level.

Working alongside socio-civic group The Fraternal Order of Eagles – Kandili Chapter and the all-women volunteer organization Inner Wheel Club of Taguig, Converge sowed 300 fruit bearing seedlings in the Sapangbato Watershed. 

The initiative supports the local government’s watershed reforestation efforts while also helping strengthen the livelihood opportunities of farmers in the community.

After the tree planting, the said organizations also conducted a medical mission to bring essential health and dental services directly to residents. Members of the Inner Wheel Club of Taguig gave a health education session on proper oral hygiene, provided basic dental care services, and distributed hygiene kits to community members as part of the outreach.

In addition to these, Converge and the Philippine Eagles also distributed grocery packs, medicines and vitamins, including garments to help address the immediate needs of the families in Sitio Target, Sapangbato.

“This initiative reflects our shared goal of supporting communities in ways that respond to their needs. By working together with other organizations, we were able to do so much for the environment, for the people’s livelihoods, and also in promoting the health and well-being of the community, all in one meaningful effort,” said Converge VP and Head of Corporate Communications and Public Relations Jay-Anne Encarnado. 

The engagement of Converge with Sitio Sapangbato builds on an earlier effort where 1,000 mandarin and coffee seedlings were sowed by its employees last year as part of its Women’s Month celebration, led by the mentors and mentees of its women’s leadership program, Grace Under Pressure: MentorSHE.

Overall, Converge planted a total of 4,700 seedlings for the watershed in 2025 in partnership with the Community Environment and Natural Resources Office (CENRO) of Angeles City, Pampanga.

The sustainability commitment of Converge includes a strong focus on creating positive community impact, which the company fulfills by engaging with marginalized communities through the capabilities of its business.

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Grab, MOVE IT strengthen on-trip protection with expanded COCOLIFE partnership 

8:12 a.m. February 3, 2026

Grab Philippines and motorcycle taxi platform MOVE IT have expanded their emergency insurance support with COCOLIFE, widening hospital assistance and financial protection for both rider-partners and passengers in a bid to make coverage more accessible and comprehensive for users of the on-demand mobility services. 

Through the deepened partnership, rider-partners and passengers gain 24/7 access to a wider network of more than 700 COCOLIFE-accredited hospitals nationwide for emergency situations involving a Grab or MOVE IT ride.

The expanded hospital assistance with COCOLIFE strengthens Grab Philippines and MOVE IT’s protection ecosystem by addressing the most time-critical gap in on-trip incidents: emergency care and hospitalization support for both rider-partners and passengers. 

It is designed to complement existing coverage across the platforms. Grab and MOVE IT’s group personal accident insurance, administered through AIG Philippines, continues to provide complimentary on-trip protection for fatal injuries, permanent disablement, and accident-related medical expenses for passengers and partners, while AXA-backed life and disability protection remains an incentive-based benefit for top-performing driver-, delivery-, and rider-partners. 

“Safety and protection have to keep evolving with the realities our partners and passengers face every day,” said Ronald Roda, Managing Director of Grab Philippines. “This expanded support with COCOLIFE builds on our work to strengthen welfare protection in the gig economy. Grab and MOVE IT remain committed to the people who make every trip possible, and to the passengers who place their trust in us with every booking. We’ll keep investing in stronger safety nets so partners can keep earning with confidence, and passengers can ride with greater peace of mind.” 

Under the expanded coverage, Grab and MOVE IT riders and passengers nationwide are entitled to hospital assistance for accidents that occur while a trip is active on the platform. The policy provides up to P50,000 per member per year to help cover essential accident-related healthcare costs, with benefits available for emergency room, inpatient, and outpatient services across COCOLIFE’s accredited hospital network nationwide – with additional assistance available subject to case assessment. 

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TCL shines at 61st Anvil Awards, securing 4 major honors

3:05 p.m. January 30, 2026

TCL Electronics, the Triple Global Top 1 TV Brand, a leading force in consumer electronics, and the No.1 ranking in global fresh air AC sales, has achieved four recognitions at the recently concluded 61st Anvil Awards Gabi ng Parangal held last January 28 at Solaire Resort, North Quezon City.

Marking a historic milestone, TCL secured its first-ever Anvil trophies, officially placing the brand among the country’s top communicators and demonstrating its excellence in press relations, marketing, and technology.

The Anvil Awards received by TCL highlights how the brand combines innovation, social impact, and strategic communication to deliver meaningful results. The TCL-TESDA Air Conditioning Training Program, which earned top marks in both Good Governance and Government Relations got Gold and Silver awards, the TCL x Olympic Basketball Project, which gained recognition in CSR bagging a Silver award and finally the TCL FreshIN 3.0 Campaign which won in Marketing and Brand Communication got Silver award.

We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year’s top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities,” TCL Brand Manager Joseph Cerntichez shares.

The 61st Anvil Awards recognizes those who go beyond the conventional, celebrating bold leadership, creative brilliance, and impactful results for communities and brands alike. As one of the most respected programs in the Philippine communications industry, the Anvil Awards, organized annually by the Public Relations Society of the Philippines, honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are carefully selected by a distinguished, multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives, ensuring a rigorous and credible evaluation process.

Headlining TCL’s historic debut at the Anvil Awards is a Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance. This prestigious award honors the TCL-TESDA Training Center, a landmark initiative that seamlessly integrates social impact with brand leadership. More than just a facility, this fully equipped hub allows students to master advanced climate control technology through direct mentorship from TCL experts. By pioneering a ‘structured enrollment-to-employment’ pathway, TCL has created a sustainable solution to the industry’s skills gap—transforming graduates into certified professionals within its own service network. This award-winning program stands as a masterclass in nation-building, reflecting TCL’s enduring commitment to the Filipino workforce. TCL-TESDA Air Conditioning Training Program also got a Silver award for Public Relations Program Government Relations category.

TCL’s commitment to corporate social responsibility and good governance was once again honored with a Silver Anvil for the TCL Basketball Camp, a project that perfectly embodies the brand’s ‘Inspire Greatness’ mission. Located in the bustling heart of Manila, the camp provided a platform for young athletes to hone their skills and chase their dreams. The campaign’s success across Tech, Education, and Sports media highlights TCL’s unique ability to empower the Filipino youth through multifaceted engagement. As the world looks toward the World Olympics, this initiative stands as a testament to TCL’s dedication to fostering the next generation of champions.

TCL’s FreshIN 3.0 Campaign took home the Silver Anvil for its brilliant execution of a consumer-centric marketing strategy. Recognized in the ‘Marketing and Brand Communication’ category, the program stood out for its seamless integration of experiential touchpoints and multi-channel outreach. By transforming traditional PR into an interactive journey for the public, TCL didn’t just market a product—it built a lasting brand connection, proving its mastery in the art of modern storytelling and external engagement.

Beyond the impressive specs of the FreshIN 3.0 AC, the campaign’s success was driven by the TCL Cool Truck, which brought superior cooling directly to high-traffic areas. By integrating a skills-building partnership with TESDA, TCL showcased a holistic brand philosophy: delivering top-tier appliances while empowering the next generation of Filipino professionals. The result was a massive surge in brand sentiment and a reinforced standing as an industry innovator.

Marking a landmark achievement in its Philippine journey, TCL has solidified its standing as a leader in electronics and communications. These maiden ANVIL honors are a testament to a brand that refuses to settle, successfully merging technical brilliance with the art of storytelling to define the future of the industry

TCL’s growth is driven by a ‘trailblazer mindset’ under the leadership of TCL Philippines CEO Peter Chen. The brand has outlined a strategic roadmap centered on technical leadership and brand elevation. This directive aims to systematically upgrade TCL’s brand value through collaborative industry progress and the continuous pursuit of cutting-edge consumer experiences.

Looking ahead, TCL is set to roll out several key initiatives in the coming week. The mission remains unchanged, Inspire Greatness upholding the highest standards of quality and service, ensuring that the brand will consistently deliver world-class experiences to their loyal customers.

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